Introduction – Part 1 (How do you measure digital marketing?) It’s a new world out there – we have gone from a physical store to an eCommerce, from printing ads in newspapers to paying for searchwords, from not being able to measure our marketing to being able to measure everything – and it’s confusing.… Read More How do you measure digital marketing?
Google Ads – Buying your own brand? Should you buy AdWords for your own brand name? The short answer is no – or dedicate a very small part of your budget to it. This is apparently a question that is quite loaded – almost all my clients spend most of their AdWords budget on their… Read More Google Ads – Buying your own brand?
Business goals & BIA (Business Impact Analysis) It might be from my own ignorance – but I have the impression that much of what is done in eCommerce is done on a belief on what is important for the user and/or the company. That most decisions regarding development are done on what the product owner… Read More How to prioritize eCommerce development & digital marketing
i AM Data-driven 