Introduction – Part 1 (How do you measure digital marketing?) It’s a new world out there – we have gone from a physical store to an eCommerce, from printing ads in newspapers to paying for searchwords, from not being able to measure our marketing to being able to measure everything – and it’s confusing.… Read More How do you measure digital marketing?
Google Ads – Buying your own brand? Should you buy AdWords for your own brand name? The short answer is no – or dedicate a very small part of your budget to it. This is apparently a question that is quite loaded – almost all my clients spend most of their AdWords budget on their… Read More Google Ads – Buying your own brand?
Business goals & BIA (Business Impact Analysis) It might be from my own ignorance – but I have the impression that much of what is done in eCommerce is done on a belief on what is important for the user and/or the company. That most decisions regarding development are done on what the product owner… Read More How to prioritize eCommerce development & digital marketing
Welcome stranger… Read More Welcome to I AM DATA-DRIVEN
This is something everyone need to understand and set up, no matter the size of your site or company.… Read More User behaviors and why it is important when analyzing your site
The problem with sending generic emails is that if you have a diversified customer base or more than a few different product categories all customers don’t want the same thing.… Read More Marketing automation & personalization
i AM Data-driven 