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i AM Data-driven

no need to guess when you have data

Category: Google AdWords

How do you measure digital marketing?

Introduction – Part 1 (How do you measure digital marketing?)   It’s a new world out there – we have gone from a physical store to an eCommerce, from printing ads in newspapers to paying for searchwords, from not being able to measure our marketing to being able to measure everything – and it’s confusing.… Read More How do you measure digital marketing?

8 August, 2018 iamdatadrivenLeave a comment

Google Ads – Buying your own brand?

Google Ads – Buying your own brand? Should you buy AdWords for your own brand name? The short answer is no – or dedicate a very small part of your budget to it. This is apparently a question that is quite loaded – almost all my clients spend most of their AdWords budget on their… Read More Google Ads – Buying your own brand?

7 August, 2018 iamdatadrivenLeave a comment

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